The organizational use of information and communication technologies (ICT) is central to our research and teaching program. Our focus is on ICT-based business systems. In particular, we are dealing with the digitization of the media sector, with software vendors and with the change of value added structures. You can find out more details on our website!
Please note: some of the contents on this site are only available in German.
The Advertising Effect of Free – Do Free Basic Versions Promote Premium Versions within the Freemium Business Model of Music Services?
Published in: Proceedings of the 46th Hawaii International Conference on System Sciences (HICSS 2013), Hawaii, 2013
Die Softwareindustrie. Ökonomische Prinzipien, Strategien, Perspektiven.
2. Auflage, Berlin/Heidelberg.
Titah, R. ;
Differential Effects of Provider and User Recommendations in e-Commerce Transactions: An Experimental Study
Published in: Journal of Management Information Systems, Vol. 29, No. 1, pp 237-272.