The digitalization of companies, such as their transformation processes through digital technologies, its results as well as the technical solutions behind it, is central to our research and teaching program. Currently, we are dealing in particular with the digitalization of the media companies, with the business aspects of digitalization in everyday life, with the effect of digital technologies on organization and control concepts of companies as well as questions regarding the provision and usage of software.
Please note: some of the contents on this site are only available in German.
The Advertising Effect of Free – Do Free Basic Versions Promote Premium Versions within the Freemium Business Model of Music Services?
Published in: Proceedings of the 46th Hawaii International Conference on System Sciences (HICSS 2013), Hawaii, 2013
Business Models – An Information Systems Research Agenda
will be puplished in: Wirtschaftsinformatik/ Business and Information Systems Engineering
Titah, R. ;
Differential Effects of Provider and User Recommendations in e-Commerce Transactions: An Experimental Study
Published in: Journal of Management Information Systems, Vol. 29, No. 1, pp 237-272.