The strategic impact emerging from the usage of new digital technologies in organizations is central to our work, both from the perspective of IT users ("Digital Transformation“) and IT providers ("IT and Internet Industry"). Currently, we are dealing in particular with the digitization of the media companies, with the business aspects of digitization in everyday life, with the effects of digital technologies on organizations and control concepts of companies, as well as questions regarding the provision and usage of software.
Please note: some of the contents on this site are only available in German.
Steininger, D. M.;
It Is Not Just About Competition with “Free”: Differences Between Content Formats in Consumer Preferences and Willingness to Pay
Published in: Journal of Management Information Systems, Volume 32, Issue 3, pp. 105-128.
Digital Transformation Strategies
Published in: Business & Information Systems Engineering, 57(5) pp. 339–343
Converting freemium customers from free to premium – The role of the perceived premium fit in the case of music as a service
Published in: Electronic Markets, Vol. 24 , No. 4, pp. 259-268.