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Steuerung von Kampagnen in sozialen Netzwerken

Authors/Editors: Lorenz, M.-L.
Hess, T.
Oexler, P.
Published: 2013
Type: Articles in Books and Non-Refereed Journals
ISBN/ISSN: 2195-8262
Published in: Zeitschrift für Controlling und Management Review, 1/2013, pp. 36-49

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