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Find Your Niches: A Guide for Managing Intermedia Effects among Content Distribution Channels

Authors/Editors: Mann, F.
Mahnke, R.
Hess, T.
Published: 2012
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 1424-1250
Published in: International Journal on Media Management, Vol. 14, No. 4, pp 251-278.
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