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Product Fit Uncertainty and Its Effects on Vendor Choice: An Experimental Study

Authors/Editors: Matt, C.
Hess, T.
Published: 2016
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 1019-6781
Published in: Electronic Markets (26:1), pp. 83-93 (doi: 10.1007/s12525-015-0199-5).
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