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It Is Not Just About Competition with “Free”: Differences Between Content Formats in Consumer Preferences and Willingness to Pay

Authors/Editors: Berger, B.
Matt, C.
Steininger, D. M.
Hess, T.
Published: 2015
Type: Articles in Refereed Journals (International)
Published in: Journal of Management Information Systems (32:3), pp. 105-128 (doi: 10.1080/07421222.2015.1095038).
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