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Structuring Objectives of Media Companies: A Case Study Based on Value-Focused Thinking and the Balanced Scorecard

Authors/Editors: Kunz, R. E.
Siebert, J.
Mütterlein, J.
Published: 2016
Type: Articles in Refereed Journals (International)
Published in: Journal of Media Business Studies, Vol. 13, No. 4, pp. 257-275


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