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The Role of Product Involvement in Digital and Physical Reading - A comparative Study of Customer Reviews of eBooks vs. Printed Books

Authors/Editors: Wagner, T.
Hess, T.
Benlian, A.
Published: 2012
Type: Articles in Refereed Proceedings (International)
ISBN/ISSN: proc-ecis
Published in: Proceedings of the 20th European Conference on Information Systems (ECIS), Barcelona, Spain, 2012

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