Institute for Information Systems and New Media
print

Language Selection

Breadcrumb Navigation


Content

The Advertising Effect of Free – Do Free Basic Versions Promote Premium Versions within the Freemium Business Model of Music Services?

Authors/Editors: Wagner, T.
Benlian, A.
Hess, T.
Published: 2013
Type: Articles in Refereed Proceedings (International)
ISBN/ISSN: 978-1-4673-5933-7
Published in: Proceedings of the 46th Hawaii International Conference on System Sciences (HICSS 2013), Hawaii, 2013
 

Service

Social Media

Become a Fan on Facebook:
  • Get the latest news!
  • Don't miss any dates!
  • Job offers & more!
Find us on Facebook