Institute for Information Systems and New Media
print

Language Selection

Breadcrumb Navigation


Content

Does the Source Matter? How Referral Channels and Personal Communication Tools Affect Consumers’ Referral Propensity

Authors/Editors: Köster, A.
Matt, C.
Hess, T.
Published: 2017
Type: Articles in Refereed Proceedings (International)
Published in: Proceedings of the 50th Hawaii International Conference on System Sciences (HICSS), Hawaii
 

Service

Social Media

Become a Fan on Facebook:
  • Get the latest news!
  • Don't miss any dates!
  • Job offers & more!
Find us on Facebook