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Why Are Consumers Willing to Pay for Privacy? An Application of the Privacy-Freemium Model to Media Companies

Best Paper Award Nominee

Authors/Editors: Schreiner, M.
Hess, T.
Published: 2015
Type: Articles in Refereed Proceedings (International)
Published in: Proceedings of the 23rd European Conference on Information Systems (ECIS), 2015, Münster, Germany
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