Digitization of Media Companies
Media companies are the group of companies that were first confronted with the opportunities and risks of digital transformation. In the meantime, many traditional content providers, such as television broadcasters, publishers, and music labels, have changed their products, processes, business models, and their position in the value chain. New providers, often - but not exclusively - from the technology industry, are emerging with new services such as social networks. The aim of this research field is to understand the impact of these technology-driven developments on business models and strategies as well as to develop and test innovative solutions.
- Revenue models of media companies
- Content-driven commerce
- Management of streaming platforms
- Changes in value structures
- Use of virtual reality in media companies