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Dr. Joschka Mütterlein

Joschka Mütterlein, Dr.

Research/Teaching Assistant and Doctoral Candidate


Room 212
Ludwigstraße 28 VG
80539 Munich

Phone: +49 (0) 89 / 2180 - 6325
Fax: +49 (0) 89 / 2180 - 99 6325


Office hours:
on appointment

Further Information

Curriculum Vitae

  • Born in 1987
  • High school: Christophorus Gymnasium Altensteig (2006)
  • Studies: Business-Trade Management at the Baden-Wuerttemberg Cooperative State University (DHBW) Stuttgart (B.A., 2006-2009)
  • Studies: Media Culture and Media Economics at the University of Bayreuth (M.A., 2011-2014)
  • Studies: Master of Business Research at Ludwig-Maximilians-University Munich (MBR, 2016-2018)
  • Research assistant at the Junior Professorship for Media Management, University of Bayreuth (2013-2016)
  • Professional experience: Online marketing, Häfele GmbH & Co KG (2009-2011), managing partner of an augmented reality startup (since 2013)
  • Achievments: Nominated for the Best Paper Award of the European Media Management Association (EMMA Conference 2017), nominated for the Decision Analysis Society Practice Award (INFORMS Annual Meeting 2013), 100.000 € funding from the FFF Bayern for developing an augmented reality app (concept & prototype), winner of startup competitions (start2grow, Wirtschaftsförderung Dortmund & BPWN, BayStartUP)
  • Research assistant at the Institute for Information Systems and New Media (since July 2016)

Research Interests


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