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Employing the Balanced Scorecard for the Online Media Business - A Conceptual Framework

Authors/Editors: Anding, M.
Hess, T.
Published: 2001
Type: Articles in Books and Non-Refereed Journals
ISBN/ISSN: 978-0-306-47009-7
Published in: Towards the e-society: E-commerce, e-business and e-government, Schmid, B.; Stanoevska-Slabeva, K. and Tschammer, V. (eds.), Boston Dordrecht London, Springer, pp. 355-369 (doi: 10.1007/b116400).


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