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Wechselkosten und Lock-In-Effekte bei Medienprodukten

Authors/Editors: Hess, T.
Anding, M.
Published: 2003
Type: Articles in Books and Non-Refereed Journals
ISBN/ISSN: 978-3486274394
Published in: Medienmanagement. Aufgaben und Lösungen, Brösel, G. and Keuper, F. (eds.), München, Oldenbourg, pp. 85-93.


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