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Product Platforms for the Media Industry

Authors/Editors: Hess, T.
Published: 2005
Type: Articles in Books and Non-Refereed Journals
ISBN/ISSN: 978-0805855890
Published in: Media Product Portfolios: Issues in Management of Multiple Products and Services, Picard, R. G. (ed.), Routledge, pp. 119-138.
 

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