Institute for Information Systems and New Media

Language Selection

Breadcrumb Navigation


Vom Customer zum Investor Relationship Management

Authors/Editors: Gehra, B.
Hess, T.
Published: 2007
Type: Articles in Books and Non-Refereed Journals
Published in: BI Spektrum (2:4), pp. 28-30.


Social Media

Become a Fan on Facebook:
  • Get the latest news!
  • Don't miss any dates!
  • Job offers & more!
Find us on Facebook