Institute for Information Systems and New Media

Language Selection

Breadcrumb Navigation


Why Customers Produce User Generated Content

Authors/Editors: Stöckl, R.
Rohrmeier, P.
Hess, T.
Published: 2008
Type: Articles in Books and Non-Refereed Journals
ISBN/ISSN: 978-3-540-73701-8
Published in: Web 2.0 - Neue Perspektiven für Marketing und Medien, Hass, B.; Walsh, G. and Kilian, T. (eds.), Berlin Heidelberg, Springer, pp. 271-287 (doi: 10.1007/978-3-540-73701-8).


Social Media

Become a Fan on Facebook:
  • Get the latest news!
  • Don't miss any dates!
  • Job offers & more!
Find us on Facebook