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Pre-Kommunikation im Internet – Der BMW X1 trifft Kunden im Social Web

Authors/Editors: Douglas, T.
Trettin, C. M.
Published: 2009
Type: Articles in Books and Non-Refereed Journals
ISBN/ISSN: 1865-6544
Weitere Quellenangabe: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH
Published in: Marketing Review St. Gallen (28:4), p. 11-15.


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