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The Bertelsmann AG: An Exploratory Case Study on Synergy Management in a Globally Acting Media Organization

Authors/Editors: Schulze, B.
Thielmann, B.
Sieprath, S.
Hess, T.
Published: 2005
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 1424-1277
Published in: The International Journal on Media Management (7:3&4), pp. 138-147 ( 10.1080/14241277.2005.9669430).


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