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Converting freemium customers from free to premium – The role of the perceived premium fit in the case of music as a service

Authors/Editors: Wagner, T.
Benlian, A.
Hess, T.
Published: 2014
Type: Articles in Refereed Journals (International)
ISBN/ISSN: 1019-6781
Published in: Electronic Markets, (24:4), pp. 259-268, (doi: 10.1007/s12525-014-0168-4).


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