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Mass customization as a business strategy for media companies

Authors/Editors: Rauscher, B.
Thallmayer, T.
Hess, T.
Published: 2005
Type: Articles in Refereed Proceedings (International)
ISBN/ISSN: 988-97563-7-4
Published in: Proceedings of the 3rd interdisciplinary World Congress on Mass Customization and Personalization (MCPC 2005), Hongkong, China


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