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The influence of product knowledge on digital games evaluation – the case of World of Warcraft CD-ROM / Online

Authors/Editors: Storgards, J.
Hess, T.
Dörr, J.
Published: 2011
Type: Articles in Refereed Proceedings (International)
ISBN/ISSN: 978-1-902316-85-7
Published in: Proceedings of the European, Mediterranean & Middle Eastern Conference on Information Systems (EMCIS 2011), Athens, Greece, May 30-31.


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