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The Role of Product Involvement in Digital and Physical Reading - A comparative Study of Customer Reviews of eBooks vs. Printed Books

Authors/Editors: Wagner, T.
Hess, T.
Benlian, A.
Published: 2012
Type: Articles in Refereed Proceedings (International)
Published in: Proceedings of the 20th European Conference on Information Systems (ECIS 2012), Barcelona, Spain, June 10-13.


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