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The Advertising Effect of Free – Do Free Basic Versions Promote Premium Versions within the Freemium Business Model of Music Services?

Authors/Editors: Wagner, T.
Benlian, A.
Hess, T.
Published: 2013
Type: Articles in Refereed Proceedings (International)
ISBN/ISSN: 978-1-4673-5933-7
Published in: Proceedings of the 46th Hawaii International Conference on System Sciences (HICSS 2013), Wailea, Maui, Hawaii, USA, January 7-10 (doi: 10.1109/HICSS.2013.21).


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