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The Role of Trust in Successful Ecommerce Websites in China: Field Observations and Experimental Studies

Authors/Editors: Clemons, E. K.
Jin, F.
Wilson, J.
Ren, F.
Matt, C.
Hess, T.
Koh, N.
Published: 2013
Type: Articles in Refereed Proceedings (International)
ISBN/ISSN: 978-1-4673-5933-7
Published in: Proceedings of the 46th Hawaii International Conference on System Sciences (HICSS 2013), Wailea, Maui, Hawaii, USA, January 7-10 (doi: 10.1109/HICSS.2013.23).


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