Management Concepts and Digitization
The management of a company is confronted with digital transformation in two forms. On the one hand, it is important to set up structures that ensure a systematic analysis of the opportunities and risks of new solutions opened up through information and communication technologies, especially in larger companies - for example by introducing new management roles such as Chief Digital Officers. On the other hand, it is important to explore these opportunities and risks and, if necessary, to realize them - this includes, for example, the chances of personalizing products or the benefits of large datasets. This research field focuses on both forms. The aim is to question management practices and to find new approaches.
Current research topics:
- Management of corporate digitalization processes (structures, roles, strategies)
- Digitalization programs (instruments, program management, requirements)
- Corporate use of big data (synergies from joining data, distribution of data)
- Databased management concepts (transparency as a design concept)
- Work place privacy