Institute for Information Systems and New Media

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Management Concepts and Digitization

The management of a company is confronted with digital transformation in two forms. On the one hand, it is important to set up structures that ensure a systematic analysis of the opportunities and risks of new solutions opened up through information and communication technologies, especially in larger companies - for example by introducing new management roles such as Chief Digital Officers. On the other hand, it is important to explore these opportunities and risks and, if necessary, to realize them - this includes, for example, the chances of personalizing products or the benefits of large datasets. This research field focuses on both forms. The aim is to question management practices and to find new approaches.


Prof. Dr. Thomas Hess (Director)
Philipp Barthel
Maren Gierlich
Janine Hagen
Eva Hartl

Current research topics:

  • Basics: digital transformation as a concept, management tasks in the context of digital transformation
  • Digitization strategies: elements, patterns, origination process
  • Organizational embedding: Chief Digital Officers, corporate culture and digitization, agile organization concepts, building digital competence
  • Instruments within the digital transformation: business models, agile methods, eco systems
  • Big data as a foundation for management concepts
  • Acceptance and implementation of management concepts


Research Projects:

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